Social Media

TikTok Tests Repost Button for Sharing Videos

TikTok is testing a feature that should save you the trouble of having to DM the most share-worthy clips from your For You page with friends. TikTok has introduced a “Repost” button that works a little like Twitter’s retweet feature but it doesn’t appear to be available to everyone yet.

Several sites earlier reported on the feature, and social media consultant Matt Navarra tweeted an image of the button on December 19th. TechCrunch reported a more detailed explanation of how the tool works in practice, including that it seems to be limited to the For You feed from the share menu rather than throughout the TikTok app. Videos that are shared can similarly be un-shared from this menu as well.

Additionally, videos shared with the Repost button won’t appear in the sharer’s profile, just on their friends for “For You” feeds. The Repost button will only push the video into the feeds of users who follow each other. The feature is reportedly being tested with a limited number of users, and some of The Verge staff had access to it while others did not.

Some users are seeing a “Recommend” button in place of the Repost tool. Both prompt users to share why they’re reposting the video, a step, it’s worth noting, you can skip entirely by simply DMing it. Though again, depending on the pool of mutuals you want to share a video with, that could be a bit of an inconvenience. Keep in mind comments on shared videos can be seen, though they’ll disappear if you un-share a video with your mutuals.

The button is also not available across all of TikTok. For example, if you find a video through the Discover page or in your TikTok inbox from a friend’s share, you won’t see the Repost button there. It only appears on videos you come across when you’re browsing your own For You feed on the app, we’ve confirmed. In other words, it’s a way to boost the visibility of video you’ve already been recommended algorithmically and now want more people to see.

However, it stops short of requiring users to create their own video to make that happen — by either stitching or dueting with the original content, which is how users re-share others’ videos today. This provides a low-friction way for users to engage with TikTok videos and re-share them and could encourage more passive users to participate on the platform.


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