Social Media

Facebook is Reportedly Working on Its Own Clubhouse Copy

Facebook is likely now in the process of developing its own Clubhouse clone, as it is looking to nullify the rapid growth of the audio social app.

Facebook executives have ordered the employees of the company to create a similar product to Clubhouse, which was revealed by the people, who were not authorized to speak publicly. They also said that the product is in its earliest stages of development.

Clubhouse, an invitation-only audio-chat social networking app, has seen a massive rise lately, from 600,000 active users in December to 2 million just over a month later. That even sparked Twitter to move ahead with a similar audio Spaces feature, and now Facebook is also looking to get in on the act.

Facebook has reportedly now set its sights on social audio. It is now working on a carbon copy of Clubhouse. The product is yet in the early stages of development, so it’s unclear when it will be launched.

The move took place only five days after CEO Mark Zuckerberg joined Clubhouse and participated in a room to talk about the future of augmented and virtual reality.

Facebook has a long-running habit of replication, copying the key functions of basically every rising social app as it looks to utilize its massive scale to quash competition, and stop users from migrating to new pastures.

Even during its early stages, Facebook took inspiration from other apps. Facebook likely even copied the Like button from Friendfeed back in 2007 however, Facebook denies this. Last year, the platform sought to bring down the rise of TikTok by launching the competitor – its own Instagram Reels feature. Facebook has even replicated multiple other apps, including, Stories which it took from Snapchat.

Facebook already has its video Rooms feature that is similar to meet-up tools. But it does not offer similar functionality to Clubhouse. The new Facebook feature will use a similar approach to Clubhouse, as it already has the infrastructure in place, and it has the scale to provide similar tools to its audience, which could then stop them from spending their time in another app.

Facebook’s duplication has even come under scrutiny by regulatory bodies, with the company being investigated over various antitrust claims.

Even Twitter working on a Clubhouse competitor called Spaces, which is in beta at present. The Twitter team even acquired social podcasting company Breaker, for its expertise in social audio, to enhance its efforts. Moreover, Mark Cuban is also working on a live audio app called Fireside. The tech industry thinks that the audio feature will be an important format for communicating in the future, and they are rapidly trying to get on it before the trend changes.

This move is actually a core risk for Clubhouse. Clubhouse essentially has no key feature that can’t easily be replicated by other platforms. Part of the attraction of audio rooms is their simplicity – it is easy to switch into an audio room, with minimal technical requirements, whereas on the platform side, the audio connection feature does not take up the server load as video meet-ups. This will inevitably lead to many similar apps, and users will see Facebook, and other platforms, considering their own options, as Clubhouse’s numbers continue to rise.

 

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