Google Finally Adds App Store’s iOS Privacy Labels to Gmail

Google has finally added App Store’s privacy labels to its Gmail app for iOS devices about a month after getting noticed for delaying its app updates on the Apple platform. Instead of giving an update, Google has silently added privacy labels to the Gmail app. Now the users on the app will not get any new features or bug fixes, but few details on how Gmail is collecting data will be shown.

Google app is the second app to get the labels after YouTube got them when it was updated early this month.

The Gmail app, unlike the YouTube one, has not received a new update. In fact, it received the last update about two months ago.

As per initial reports, Gmail for iOS on the App Store has started showing privacy labels, suggesting what all data is taken from you and shared through the app. The privacy labels attached to the Gmail app’s listing reveal that the app shares the user’s coarse location and the user ID with the advertisers. It also collects information on user interaction with advertisements.

Gmail also collects data for analytics, as per the privacy labels on the App Store. That data includes users’ email address, content such as photos and video and audio data, search history, and your location information.

According to the privacy label, though, it doesn’t collect the user’s name, physical address, or phone number though as an email client, Gmail obviously collects the user’s email address. Location data is also used for analytics. If users want to see the full label, there’s a video below that scrolls through.

Apple’s app privacy labels show all the things that the app may access, not what information the app will access. For example, an app may only use location data when it needs to show you a map, but the privacy labels do not make that clear.

Gmail is not the only app that carries privacy labels showing data collection of users. Other similar apps like Apple’s Mail, Microsoft Outlook, and Hey also have privacy labels.

Apart from Gmail and YouTube, other popular Google apps such as Chrome, Maps, Photos, and Docs are yet to receive privacy labels on the App Store. Google likely promised to roll out privacy labels for its iOS apps last month. As YouTube and Gmail have those added points to the fact that Google will start rolling them out to its bigger apps.




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