Social Media

Twitter Plans a Feature to Allow Users to Auto-Block and Mute Abusive Accounts, Announces Super Follow Subscriptions

Twitter plans to introduce a feature for users to automatically block and mute abusive accounts, the company announced at its annual Analyst Day presentation.

It seems that the feature will be a toggle user can turn on in a new safety mode. Twitter stressed, “We will be blocking accounts that seem to be breaking any Twitter Rules, and we will be muting accounts using insults, hateful remarks, or name-calling.”

With the new safety mode, Twitter will automatically detect accounts that might be acting abusive and limit how those accounts can engage with your content for seven days.

Twitter has historically been struggling with abuse on its platform and has released a number of features over the years to help reduce offensive content, such as permitting users to hide their replies and let them control who can reply to a tweet. Twitter also has a set of automated tools in place on its to remove abusive tweets, and in 2019 it claimed that it removes more than 50 percent of abusive tweets even before users report them.

Twitter also announced other new features at its annual Analyst Day event, the most notable being a new tool called Super Follows subscriptions. This subscription service will permit creators and publishers on the social media platform to monetize via tweets. They will do this by allowing the creators and publishers to offer Super Follows subscriptions to its fans. The followers of the Super Follows feature who pay for subscriptions will be given access to exclusive content, deals and discounts, community access, and more. Twitter is also planning to introduce a new Communities feature that will allow users to create, discover, and join micro-communities based on their interests like cats, plants, social justice, and more. This feature is similar to Facebook Groups. The company will start experimenting with these features later this year.

The company also revealed its goal to double total annual revenue from USD 3.7 billion in 2020 to USD 7.5 billion or more in 2023. Super Follows, and all the other new features will help Twitter reach its revenue and users goals.

Twitter plans to charge users USD 4.99 per month for Super Follows subscription. However, the price point will be customizable based on accounts, and that Super Follows should roll out sometime this year itself. The subscription will provide benefits to followers like supporter badge, exclusive content subscriber-only newsletter, deals, discounts, and community access.

Due to the rapid spread of misinformation on social media, Twitter is working on a new feature Birdwatch to fight the issue. The company is planning to permit users to add context to tweets.

Birdwatch is a Wikipedia-like feature where contributors can collectively determine when the context should be added.

Another substantial change to Twitter is Direct payment tools. Direct payment tools have become increasingly relevant for creators in particular in recent years. Patreon has been successful using this feature, and other platforms like Facebook and YouTube have all introduced direct creator payment features. Twitter has been hinting at subscription features that would offer it a new source of revenue, though the fee has not been revealed yet.

There’s no timeline yet for when these features will be launched. Twitter listed them as what’s next during the presentation for analysts and investors.


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