Netflix Creates TikTok Clone that Allows Users to Scroll Through Funny Clips
Netflix is launching a new mobile feature called Fast Laughs that gives subscribers the opportunity to get their fill of laughs in for the night without watching a whole TV show or movie.
Fast Laughs seems to be similar to TikTok or Instagram Reels and is only available for iOS device owners in select countries yet. Various short clips, which have been taken from popular shows like Big Mouth or stand-up specials from comedians like Ali Wong and Jerry Seinfeld, play directly within the app. If any show, film, or special triggers interest for users, they can just add the said title to their saved list to watch it later on.
Director of Product Innovation at Netflix, Patrick Flemming said, “We at the company are always looking for new means and ways to entertain members of the platform and even make discovery a lot easier for them. Fast Laughs in Netflix is a new full-screen feed of funny clips from the extensive variety of Netflix titles, beginning from films and series to the bench of stand-up specials.”
Considering the growth and prominence of TikTok in the market at present adding Fast Laughs is a smart business move by Netflix. Netflix’s last few earnings reports have specifically referred to TikTok as a major competitor. Even though Netflix and TikTok don’t create a similar type of content, people are spending more time on TikTok and thus lesser time on Netflix. Offering the iPhone users something else to scroll through on their devices, and converting that into more time spent on the app by convincing users to watch shows like Big Mouth again, makes a lot of sense is a wise move for Netflix. The goal of Netflix is to make users watch more Netflix movies and shows.
The move will also help Netflix highlight just how much content is on the platform. Netflix has invested a huge amount in stand-up comedy, struck multipicture deals with comedians like Adam Sandler and Kevin Hart, and is building up its slate of animation. Since there’s so much content, a lot of it can just get lost on the platform. This move is just one way to give subscribers a small glimpse of the things that they may have missed on the platform. The key difference between TikTok and Netflix’s Fast Laughs is that Netflix is not trying to launch a new platform to provide entertainment, but instead, it will be using a new feature to keep the users glued to its current platform.
To access Fast Laughs, customers can use the navigation menu at the bottom of Netflix to click on the Fast Laughs tab. The company will start testing the Fast Laughs feature on Android devices soon.