Social Media

Instagram Officially Launches a TikTok Duet-like Feature Remix for Reels

Instagram is officially launching a new feature called Remix for its Reels page, which enables the Reels creators to record their Reels video alongside a video from another user. This feature is similar to TikTok’s already existing Duets feature, which also allows users to react to or interact with another user’s video content while creating their own content or adding some creativity to it.

Instagram has been testing the Remix feature since October last year permitting select users to experiment with it. Now the feature is available to all Instagram users globally so some users may have already gained access.

On TikTok, the similar feature Duets make the app feel more of a social network and not just some passive video-watching experience. Users take advantage of this feature to sing, dance, cook someone’s recipe, or even record a reaction video.

Meanwhile, other competitors like Snapchat’s Spotlight or YouTube’s Shorts have launched their short-form video experiences without editing features like TikTok was offering.

Instagram even permits its users to enable remixing of older reels. This feature ends up giving users many more clips to engage with.

Remixes will appear alongside any other Reels that users have recorded on the Reels tab on their Instagram profile, and they will be able to track who has remixed your content through Instagram’s Activity tab. When someone does remix a user Reel, they will get a notification in the app.

If users want to use the Remix feature on Instagram Reels, they will have to download the latest version of the app from the App Store.

The Instagram Reels remix feature will only be available by default on newly uploaded reels. Unfortunately, if users want old reels to be duplicated, they will have to upload them again or go back to their old Reel and specifically enable Remix.

To use the new Remix feature, users will need to tap on the three-dot menu button or on a Reel and select the new feature “Remix this Reel”. Now the screen will split into the original Reel and the user’s new one. The original Reel will play on the left side, and the right side will show the new video. Users can start recording side by side. The users have an option to either record a new video or choose one existing on their phone. For remixing a Reel they are many editing options like – adding effects, adjusting the speed, timer, and even adding audio.

When users have finished, they can change other aspects of the recording like the volume of the original video or audio or even add a voiceover. After applying these or any other edits, they can publish the Remix. Users will have an option of control on whether they want to allow remixes of their clips or not. Users even have an option to turn off the Remix feature any time via Settings, for all reels, or they can use the three-dot menu to turn off the Remix feature on an individual reel. Users can simply toggle off the option to disable remixing.

Whether the Remix feature helps boost engagement on Reels no one knows, but so far Instagram says that Reels has seen a great user response, especially in India, where TikTok was banned last year. Even though Reels does not catch on significantly, it could still be a viable option for Instagram to continue to develop, and monetize the platform and keep more video creators on its platform.

The feature is rolling out, starting today for all users on Android and iOS globally, says Instagram. It will be enabled by default on all the new Reels that have been published from a public account.



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