Business Social Media

How to Grow Your Career Using Facebook?

How to Grow Your Career Using Facebook - Appy Pie

Facebook might not be the trending social media tool, but it is still growing year over year with five new profiles being created every second of the day.  Millennials (born 1980-2000) are the largest generation in the workforce and also the generation that grew up in the wake of Facebook and social media. Although LinkedIn is a more straightforward platform for career purposes, Facebook should not be ignored in the employment arena.  

Here are 5 tips to help you land the job you love using one of today’s most popular social media platforms, Facebook.

1. Clean out your profile.

Before you do anything else, conduct an audit on your account as it stands today. When it comes to getting a new job or building a new business, your online presence does matter, even if you aren’t growing an online business.  

It has become a pretty common practice for recruiters to use social media as a tool to vet out candidates during the recruitment process. In a recent survey, 92% of recruiters reported using social media and 55% of those said they used Facebook to research candidates. Your account matters, and how you use it will lend itself towards getting that new job (or losing the opportunity), or growing your dream business.

Chances are, you have some old college photos or strange status updates from a decade ago that you don’t want recruiters or clients to see. Sit down and work through your profile to delete or hide content that you would feel uncomfortable sharing in a professional setting. Make sure to use the “view as” function on Facebook to see how you appear to the public. 

2. Connect with people you want to work with.

People tend to shy away from blending their personal media with their professional networking, but  the reality is, people want to do business with those they like, trust and know. It is time to get out of the wary mentality that your Facebook page is going to hurt your career, and instead use it to create meaningful connections.

A great tool to make sure you connect with potential clients’ or higher-ups is to subscribe via SMS to receive their updates via text. This may feel like a lot, but if you are looking to get a job with a specific company or grow your business towards a select group of people this is the fastest way to be in-the-know. This will allow you to stay in touch without having to log onto the app and feed through your entire newsfeed to find updates from those you care about. 

3. Create a Facebook group.

Whether you are a small business or a professional looking to grow your industry presence, creating a Facebook group is going to be a powerful way to connect more intimately and intentionally over a specific topic.

Create a group that speaks directly to the people you want to connect with. This can look like targeting clients for your services and product, or industry professionals in the niche market you want to become a leader in. Once you have created the group, spark a conversation that gets everyone involved, and always be sure to add value, be it through posting jobs or articles that educate the group on a topic they care about.

4. Create quality content.

Every 60 seconds, users post 510,000 comments and 136,000 photos. This means, what you post must be done at the right time, targeted towards the right audience if you hope to capture user attention.

Not to mention, if you are posting something every hour, and commenting on people’s posts all day long, it is going to look like you live on Facebook instead of work. Recruiters and clients want to know you have a life offline too, so choose your timing wisely. The highest Facebook traffic occurs between 1 and 3 pm every day, with Thursday and Friday being the most highly trafficked days of the week. Save your top content for publishing during these times and allocate time to comment on other news and updates as well.

5. Use Facebook Jobs

Companies post job openings on Facebook just how they would a status update.  So, when you are on the job hunt, be sure to periodically review the top companies pages you want to work for, or follow them to make sure you stay up to date on any news they share. There are over 80 million businesses listed on Facebook, so chances of finding a job you want for a business you connect with are pretty high.

When a job posting pops up, you can apply directly through the Facebook portal. The good news is that this feature is totally free, agreat perk when you compare job hosting platforms that charge a fee to post or apply.


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