TikTok has announced a series of relief funds and initiatives to support those fighting the COVID-19 pandemic, and to help other individuals and organizations struggling with its impact. In total, the company is pledging $375 million; including $250 million in funds, $100 million in ad credits, and $25 million in ad space for public health information.
The $250 million in funding is split into a couple of different relief funds. There’s the Health Heroes Relief Fund ($150 million), which will provide money for medical staff, supplies and hardship relief for healthcare workers. Then there’s its Community Relief Fund ($40 million) which provides money to organizations helping communities that have been hit hard by the health crisis. The service has also pledged $50 million to support distance learning initiatives.
There’s also $100 million in ad credits to help small and medium-sized businesses which are struggling in the wake of the pandemic. TikTok says the program will be rolling out worldwide in the coming months, but added that this rollout will depend on the advice around restarting business operations given by health authorities.
TikTok is far from the first platform to have announced funding or ad credits for organizations hit by the COVID-19 pandemic. For example, Google has announced a $200 million investment fund and $340 million in ad credits for small and medium-sized businesses, Apple has launched a $50 million fund to help the music industry, while Facebook has invested $100 million in journalism to support reporting that’s now more essential than even.