Instagram has been researching new ways on how to reduce pressure on Instagram. One new idea is taking away the like count on pictures and only allowing the person who posted the photo to see the amount of likes their photo received. Code hunter, Jane Wong, who spotted the unreleased feature, stated that the test said that Instagram wants “your followers to focus on what you share, not how many likes your posts get.”
The feature is not being tested at the moment, just being explored. Like stated before, an Instagram spokesperson said, “We’re not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we’re always thinking about.”
The British Information Commissioner’s Office suggested in the Independent, that social media platforms offer an option to turn off features that could create pressure on the platform (likes, streaks, etc). A few days after this was released, Instagram started exploring getting rid of the like count showing on pictures.
While this change might sound appealing to some people, it would be a major change to how Instagram works. Getting likes is one of the biggest incentives as to why people post on the platform, it makes people want to post because they think they would receive a bunch of likes. But on the other hand it might help people be more original and authentic, lowering the number of “uninteresting” material being posted, like thirst traps, nudity, basic landscape pictures that everyone sees all the time on their feed.