The large-scale restrictions on business activities during COVID-19 pandemic has forced luxury fashion to start home delivery services. A large number of global lifestyle and fashion brands are trying to adjust their operations to the current situation to cater to their customers.
Many leading fashion brands have announced the move through Instagram or other social media handles. The brands offering the new trend of buying are listed below.
Lifestyle company PT Mitra Adiperkasa holding licenses for international brands like Calvin Klein Jeans, Marks & Spencer, Zara, Mango, Stradivarius, and Lacoste in Indonesia, is allowing customers to shop from home without any physical interaction. Customers can connect to the store’s staff via Whatsapp and their order will be delivered to their doorstep.
Longchamp boutique is also temporarily closed, but the brand is still serving customers via WhatsApp.
Kate Spade New York
Kate Spade New York, the luxury fashion brand, is also offering home delivery service. Customers are guided by a Kate Spade New York’s shopping advisor through WhatsApp or e-mail. Cashbacks and free delivery services are available for shoppers.
Luxury brand Bvlgari is catering the clients via Instagram and is providing a home delivery service. Customers can contact their customer advisors to make the right choice.
French jewelry and watches brand Cartier is offering a shop-from-home program via WhatsApp. Customers can contact the brand’s advisor and decide what they want to buy.
Atmos, the Japanese retailer is now providing delivery services and catering to its customers online and through Whatsapp. Same-day delivery is also offered by the brand.
Even the American outdoor-wear brand Timberland is catering to its customers online. The customer can see the brand’s latest collection by following their Instagram or connecting with them on WhatsApp. Discounts of up to 40 percent are offered.
The North Face
The North Face, the outdoor gear brand, is also offering services via Instagram and WhatsApp with discounts of up to 40 percent.
Gingersnaps, the children wear brand, can be seen offering services to customers via Instagram and Whatsapp. The customers are directed to the brand’s e-catalog and discounts of up to 20 percent, free delivery service, and a 30-day item exchange policy are available.
Now that the world is facing a huge challenge, the demand for online buying and selling will increase and this trend is expected to continue. The shopping scenario will change and bring in a new era of online shopping not only for luxury brands but also for restaurants, goods, and services.
Amid shuttered stores, the sellers have embarked on digitalization. Most companies are of the viewpoint that online services will be the trend and they will need to become experts in handling the new trend and manage consumer touch-points to remain stable in the market.