The Marriott might be an upcoming rival for Airbnb. They are planning to launch a US home-rental service soon.
The details are said to be released next month hopefully, according to the sources. There will be a 6-month pilot program launched in London, Paris, Rome, and Lisbon. This program will be run by Hostmaker, a home-rental management company.
CEO Arne Sorenson commented on the company’s fourth-quarter earnings call, “Our home‐sharing pilot in Europe attracted great interest from our loyalty program members and yielded significant learnings.”
Some of the hotel’s brands include St Regis, Westin, and Le Meridien. The Marriott has more than 1.3 billion rooms around the world.
On the flip side of things, Airbnb is taking a step in the hotel business. In early March they announced they would be getting a hotel-booking service that analyses hotel inventory and offers cut-price rooms called Hotel Tonight.
Due to legal concerns, Marriott was on the fence about entering the home-rental service. But Sorenson explained, “One of the reasons we didn’t jump into this quickly is we thought this is a business that is not made for us. We have now figured out that we can run this business in a way that does fully comply with law.”
Marriott would obey all restrictions and pay for lodging taxes. With other home-rental services, the company also has many well-known brands that could help with the “paralyzing array of choices and the lack of branding and the lack of real attributes of quality around service and product”.