Tinder to add in-app video chat feature later this year
Match Group, Tinder’s parent company has recently announced that they’re planning to facilitate its users with one-to-one video calling as an in-app feature. This will be one of the best features to be introduced by the Tinder as it will help in dealing with casual relationships seriously.
Match Group said, “Tinder remains a go-to app for meeting new people, which has become even more critical with so many people stuck at home. Tinder plans to launch a one-to-one live video late in Q2.”
Tinder has millions of users and there is a possibility that the video call feature can be a medium of abuse for the users. Abuse and Harassment are extremely difficult to be traced on video in comparison to text messages.
The harassment aspect is yet to be addressed. Presumably, to save the users from harassment, the company is planning to build some kind of detection system that can identify obscene images or it will be counting on a third party to provide a system to them.
The company further said, “As dating users demonstrated a strong willingness to a video-date, our product and engineering teams around the world mobilized quickly to deploy one-to-one video chat capabilities on many of our platforms.”
Competitor dating Bumble already has video and voice chat features live for nearly a year, where the men can’t make a video call unless the women make the first move. Bumble says that video-chat creates a safer dating platform because any user does not have to reveal their phone number or social media profiles to screen a probable date.
Earlier in March, in another bid to help ease loneliness during these lockdown times, Tinder had made its Passport feature free for users. Users can connect to singles all over the world using this passport feature. A user can make a match with anyone outside of their location by changing the city in the settings.
Match Group said that the company saw a decline in first-time subscribers in February and March citing the fact that there was no dire need to look for a date for the weekend, however, this stabilized in April.
As per figures, Tinder saw all-time highs in the number of daily swipes since the coronavirus pandemic started. Women users under the age of thirty have increased their daily average swipes by 37 percent in comparison to February. The company also saw an increase of 27 percent in the average number of daily messages exchanged by users.
A Tinder spokesperson said “We are extremely confident that demand for human connection will never dissipate and we will remain committed to fulfilling that need. This period of social distancing would have been grim for single people, who have no other avenues to meet and connect to the world other than through our products.”
Match group also owns other dating apps like Hinge and OkCupid, but the video chat option is going to come to Tinder for now. Match Group announced in their earnings release.