Facebook and Instagram roll out Shops, turning business profiles into storefronts
The social media giant, Facebook, is making a push into online shopping with the launch of Facebook Shops, which will make it easy for businesses to set up a single online store on both the Facebook app and Instagram.
So now you will be able to browse and purchase products directly from a business’ Facebook Page or Instagram profile. The company’s new tools will enable businesses to create a full-fledged Facebook Shop.
Both Facebook and Instagram already support e-commerce on their platform. Facebook will make a bigger push through its Libra cryptocurrency initiative, whereas Instagram will allow users to buy products featured in posts and ads on its platforms. The users will be able to browse the product catalog and buy the goods they like without leaving any of the social apps.
Businesses will be able to create a Facebook Shop for free. They will just need to upload their catalog, list the products they want to feature, customize it with a cover image and colors. Users will simply need to set up one storefront – via Facebook. The virtual store will then become accessible to them on their Instagram profile as well.
Instagram Live will also get a live shopping feature soon. All the social media influencers will be able to pin products in their live streams, likely in partnership with the brands. The influencers will help to draw attention to the product. This will make it easy to convert leads and views into a final purchase.
The Covid-19 pandemic lockdowns have made users look up to Facebook and Instagram profiles as a source of information on local restaurants and stores. Due to the lockdowns these days almost all the information is being posted on Facebook or Instagram. The lockdown economic fallout is already killing many small businesses that post and advertise on Facebook or its other social media platforms.
Facebook CEO Mark Zuckerberg said, “This as a way to help businesses suffering in the wake of COVID-19. This will remain useful even after the pandemic is over. I do think we’re going to continue living more of our lives online and doing more business online.”
Facebook and Instagram enchased on this by allowing visitors to make purchases without leaving the apps. Facebook planned the storefronts to help small dying businesses and earn a chunk out of their profit.
Facebook said in an official post, “Facebook Shops is being billed as an important feature for small businesses. They have been hit the hardest due to the COVID-19 lockdown. Our goal is to make shopping seamless and empower anyone from a small business owner to a global brand to use our apps to connect with customers.”
Facebook Shops initially will start with Facebook and Instagram. It will be more widely available to all users in the coming weeks. The company will bring it to WhatsApp, Messenger, and Instagram Direct shortly.
The Facebook official post further said, “Users in the future will be able to message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries, and more.”