Kids in US, UK and Spain spend almost the same time watching TikTok and YouTube during Covid-19
A new study on children’s app usage and habits which was carried out by Qustodio, a digital security app manufacturer with 60,000 families between the ages of 4 and 14, in the US, UK, and Spain reveals a huge threat on YouTube’s dominance. US kids watch 95 minutes of TickTock daily on average they spent 97 minutes on YouTube more than just 2 minutes during COVID-19 lockdown.
The study reveals that the children now divide their time between TikTok and other apps such as Netflix and mobile games like Roblox. Kids age 4 to 15 now spend an average of 85 minutes per day watching YouTube videos, in comparison to 80 minutes per day spent on TikTok. TikTok has reported a 100 percent increase in app usage from 2019 by a 200 percent increase in 2020. Kids are now watching twice as many videos per day as they did just four years ago.
This data does not represent global trends and the study illustrates the online habits of children from February 2019 to April 2020 in the US, UK, and Spain. This study focuses on four main categories of mobile applications-online video, social media, video games, and education, and also takes into account the COVID-19 pandemic crisis.
As per the study during Covid-19 YouTube remains one of the most used apps among children. Another app for online video is Netflix, which is watched by 33 percent of US kids, 29 percent of UK kids, and 28 percent of Spain kids.
The study further reveals that in early 2020 before Covid-19, children of the US were spending 86 minutes per day on YouTube, down from 88 minutes in 2019. In the UK, children were spending 75 minutes per day, down from 77 minutes in 2019. And in Spain, children were spending 63 per minute, down from 66 minutes in 2019. However, during the global COVID-19 lockdown, the time spent on the platform by the kids has increased considerably. In the US in mid-April, children spent about 99 minutes per day on YouTube.
The fact that the drop in the total YouTube minutes views may be due to the increasing number of daily minutes that children spend watching TikTok videos.
The study also showed that from May 2019 through February 2020, the average minutes that the kids spent on Tikotok per day increased by 118 percent in the US, by 79 percent in the UK, and increased 150 percent in Spain.
In February 2020, 16.5 percent of US kids used Tiktok, 20.4 percent used Instagram and 16 percent used Snapchat. TikTok was used 17.7 percent in UK and 37.7 percent in Spain.
Last year, TikTok became one of the top five most downloaded apps globally and has continued to grow among all age demographics. TikTok can gain further holding and move further up during Covid-19 crisis if more YouTube creators leave as a result of the increasing regulations on their platform.