Amazon to stream Premier League matches on Prime and Twitch for free
Amazon plans to make Premier League soccer matches available for free to watch on Amazon Prime and its live video streaming service, Twitch in the UK.
The matches to be aired are Crystal Palace vs. Burnley (June 29), Everton vs. Southampton (July 6), and Watford vs. Newcastle (July 11). The fourth fixture is unannounced and yet to be confirmed.
As per reports Amazon has paid $112 million for the new domestic Premier League rights package to broadcast 20 matches per season over the next three years.
Despite the fact that stadiums will be empty due to the coronavirus pandemic, a Stadium Atmosphere feature will allow fans the option to hear the noise of a crowd with the ongoing the match commentary. Fans will be able shout virtually from the sidelines and spam emojis alongside the games. To source crowd noise for its broadcasts on Prime Video Amazon has collaborated with video game developer EA Sports. Premier League streams will also include Twitch chat.
This is the first time ever that Amazon has decided to stream Premier League games through its Twitch service, free of charge. Amazon secured the rights to stream Premier League matches in the UK three years back in 2018, and had streamed multiple games through Prime Video last year. Amazon last year had aired its first Premier League games on Boxing Day. It aired all 10 day of the games.
Prime video will also let users watch edited match highlights and goals just after the games have finished. Full re-runs for users will be also available from midnight for each game.
To bring out the best user experience Amazon has made partnerships with NWSL (North America’s National Women’s Soccer League) and NBL (Australia’s National Basketball League).
Amazon already has the broadcast rights and the company made it clear that Amazon Prime membership will not be required to watch the games.
The Premier League has been paused since March due the Covid-19 pandemic. However, after government permissions the organizers of the league have resumed games this week and there are about 92 fixtures remaining to be played this season. As per the government’s lockdown norms in UK mass gatherings still have a ban so these matches will all be played behind closed doors or in empty stadiums.
The games Pitch-side coverage on Amazon platforms will be presented by Gabby Logan, Roberto Martinez, and Lee Dixon. The commentary will be provided by Clive Tyldesley, Peter Drury and Ally McCoist.
Amazon’s Alex Green, MD of Amazon Prime Video Sport Europe said, “We are extremely passionate about delivering the best experience for our customers while following guidelines to ensure the safety of our production team.”
In the UK, Sky Sports also has plans to air 25 of its 64 games free on its Pick Norway Channel, however BT Sport has yet to confirm whether it will make any of its 20 fixtures free to watch. The BBC has also acquired permission to show four games for free on the terrestrial TV.