Business raises $5.5M to help developers to add video features raises $5.5M to help developers to add video features - Appy Pie, a developer-first video platform has raised USD 5.5 million, in a seed round led by London venture capital firm Blossom Capital. Other participants are Kima Ventures and many angel investors.

The company says that the funding from Blossom Capital and Kima Ventures will be used to grow the team internationally to make a way into new markets. makes it easier for websites and apps to add video features and it aims to perform many of the heavy lifting needed to integrate modern video functions into websites and mobile applications

The company said, “The videos could include video reviews which holidaymakers film and upload to Airbnb; clips posted or peer-learning on educational sites that help students understand the complex parts of a curriculum; or audiovisual contents in collaborative platforms that are text-oriented.” was founded in 2019 by Cedric Montet, former founder and CEO of Lipcast’s Live Streaming. The company wants to help in growing the Transaction Video Communications market.

Montet said, “Most apps and websites today are based around sharing text and images, because video – until now – has simply been too complex to implement. Whether it’s for hotel reviews, dating sites, e-learning, collaborative and customer service platforms or online marketplaces, video offers the ability to convey depth beyond what text and images can. ”

Montet further explains, “However many companies have held back from introducing such features due to complex behavior despite increasing demand from audiences. solves problems by opening up the ability for video companies with just a few lines of video, to developers of any size and type. It offers a transparent pricing scheme and provides the ultimate solution to a complete decision with a bill.”

The result is that developers can build transactional video communications at scale, regardless of the systems their companies use or the type of content they need. Even companies that don’t have video as the core of the business can share videos without any hassles involved.

The company plans to hire the best talent to achieve its technical goals of building ultra low-end streaming and global edge infrastructure. The company will add open-source plugins to popular sites such as WordPress, e-learning environments, and affiliate platforms. This will work as the best documentation in the most popular languages ​​to help our users integrate video without hassle. further aims to provide its own Software Development Kit for adding video features. had previously also raised fund and the investors of the previous funding were Octave Klaba founder of OVH, Eduardo Ronzano founder of KelDoc, Thibaud Elzière founder of Fotolia, Nicolas Steegmann founder of Stupeflix, Julien Romanetto & Frédéric Montagnon co-founders of Teads, Florian Douetteau founder of Dataiku and Michaël Benabou and Dominique Romano of Veepee.


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