Amazon Prime Video to introduce Watch Party soon
Amazon announced that its Prime Video is rolling out a co-viewing feature to Amazon Prime members in the US. The feature is called a Watch Party, and it is available for users with Prime membership without an extra cost. The feature allows the participants to watch video content together at the particular time with the playback synchronized to the host’s account.
As the video is playing, users can socialize with other participants through a built-in chat feature that supports both text and built-in emojis.
The feature is available for users on desktop PCs. Watch Party lets up to 100 people as long as they have a Prime membership watch a TV show or movie together in one virtual room.
Watch Party is offered through Prime Video and is supported across thousands of titles in the Prime Video SVOD (subscription video on demand) catalog. These titles include Fleabag, The Marvelous Mrs. Maisel, My Spy, Tom Clancy’s Jack Ryan, Troop Zero, and Hanna.
To begin with Watch Party, the users can click on the brand new Watch Party icon on the film or present’s web page on Prime Video desktop web site. They will then be provided with a hyperlink that they can share with family and friends. The receivers will be able to click on the hyperlink and be a part of the session and chat with others.
The host of the co-watching session will have the option to start, stop, and pause the Watch Party throughout the session, and whatever changes he applies will also be synced to all participants’ devices immediately.
The idea has been around for a few years, but with social distancing, due to the Coronavirus crisis, this streaming trend will gain success. And of course, subscription-video services are eager to promote anything that could help them retain customers.
Amazon started testing out the concept in April with Twitch, its game-focused streaming platform. Its game-streaming site Twitch had introduced Watch Parties across more than 70 Amazon Prime Video titles. The feature is just now beginning to roll out more broadly.
The Watch Party feature was also available for Hulu for No Ads subscribers on Hulu.com. Media software maker Plexa also rolled out co-watching support at about the same time.
Amazon did not comment on Watch Party’s future plans. The company only said that it introduces features when they are ready to be used by customers.
However, the new native experience which will be rolled out soon offers a broader selection and has the prospect to expand to more markets in the future.