Spotify to launch a premium plan for couples
Music streaming platform Spotify is offering a new subscription plan Premium Duo at the cost of USD 12.99 a month. The new plan will allow two people living under one roof to share one plan while retaining their individual accounts. The company will help couples living together to split the cost of a premium membership. As per the company with Spotify Premium Duo plan couples will enjoy their favorite music together and separately.
Premium Duo is designed for audio-loving pairs. Each individual gets his own Premium account under one plan in addition to unique benefits for couples. The new service also allows users to create a Duo Mix playlist that keeps updating on a regular basis comprising of the music that both the users like. It works on the concept that Spotify knows what a user and his partner like individually. The new plan’s software will design a playlist appealing to both can be put on in the house. Listeners will have an option to switch between a chill or upbeat playlist.
As per the company the existing, single Premium members of Spotify can upgrade to Premium Duo at any time. The company also said that if one upgrades to Premium Duo their account listening history or preferences will not be deleted. Couples will save USD 6 each month by subscribing to Spotify’s new duo plan. The company further revealed that they also have a Family plan membership which costs USD 2 more than Duo and it supports up to six accounts as Duo supports two. This plan comes with a special Family Mix playlist that offers the same thing as the Duo Mix, accounting for the entire family’s preferences. A single Premium membership costs USD 9.99.
Spotify’s Chief Freemium Business Officer Alex Norström said, “Today we are proud to launch Spotify Premium Duo, a first-of-its-kind audio offering for just two people in the same household. Premium Duo includes our extensive music and podcast catalog and everything users love about Spotify Premium. With two individual Premium accounts, you can both listen independently, uninterrupted, and get all of your personalized playlists and features tailored just for you. We are thrilled to bring this unique Spotify Premium plan to even more markets around the world.”
Spotify is trying to design a premium plan for everyone. Other than couples plan it also offers student discounts, kids app available via family plan. The company said in its most recent earnings report that its ad-supported revenues fell short of its forecast, and it lowered its revenue guidance for the year as a result.
The already existing Premium subscribers can switch to Premium Duo by visiting their Account page on Spotify.com and change their subscription. Users who have not tried Premium before are eligible to get the first month of Premium Duo for free. To be eligible for the Premium Duo plan it is important that the two users must be residing at the same address.