Twitter Testing Newly-Designed Misinformation Labels

To curb the spread of misleading tweets on its platform, the micro-blogging company Twitter is testing a new label design with more context. The design changes are not the first attempt of Twitter to fight the prevailing issue of misinformation on the internet.

The new design provides more details about why a tweet is misleading. It further establishes its context to the users. The new labels sport a more colorful design, using visual cues to expand the categories of misinformation tweets. The platform believes that these design elements will inform its users more effectively.

According to TechCrunch, the tweets that Twitter tags as “misleading” will have a pink or light red background, which is attention-grabbing. The label further explains why it has turned off the reply, like, and retweet functions.

“People who come across the new labels as a part of this limited test should expect a more communicative impact from the labels themselves both through copy, symbols and colors used to distill clear context about not only the label, but the information or content they are engaging with,” a Twitter spokesperson told.

The changes come after a long public feedback period that convinced the company that misinformation labels needed to stand out better in a sea of tweets. Facebook’s own misinformation labels have also faced criticism for blending in too easily and failing to create much friction for potentially dangerous information on the platform.

A month ago, the company rolled out new labels specific to vaccine misinformation and introduced a strike-based system into its rules. The idea is for Twitter to build a toolkit it can use to respond in a proportional way to misinformation depending on the potential for real-world harm.

“While there is no single answer to addressing the unique challenges presented by the range of types of misinformation, we believe investing in a multi-prong approach will allow us to be nimble and shift with the constantly changing dynamic of the public conversation,” the spokesperson said.

While one strike will cause no account-level action, two strikes will lead to a 12-hour account lock; three strikes in another 12-hour account lock; four strikes in a 7-day account lock and five or more strikes means permanent suspension of the account.


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