Google announced that it has officially shut down its social networking platform Google Plus. Google said it will be replacing the social network for enterprise users with Google Currents. The company has rebranded the apps on both Google Play Store as well as Apple App Store to Google Currents.
Currents app has been designed with an aim to help people within an organization to communicate with each other. Users will be able to exchange documents, interact with like-minded people or people with similar interests. Users will be able to post and comment on discussions and can see content in a News Feed-like home stream. The content can be ranked by relevance or chronologically. Performance enhancements and bug fixes will be a big bonus for the users.
Currents app will allow users to follow tags on topics and learn a lot more about what is happening in other departments in the organization with the help of trending tags. It will help in keeping users updated on what is important in their organization. Currents app will also help users to highlight posts from their team leaders
Even though the Currents app is almost similar to the Google Plus app it replaces, there are many new features for users. These features will be helpful to users during the pandemic’s work from home scenarios.
The UI for Currents app is unchanged and many Google Plus features are still present in the new app. However, Currents app is available for G Suite customers only. G Suite admins can also moderate discussions if needed. There are a few new features for content moderation and administrative privileges.
As per the search engine, the existing plus.google.com URLs will continue to function and automatically redirect to currents.google.com, creating a seamless migration.
In 2018, Google started to close down Google Plus, partly as a result of its low utilization and engagement. Google began to close down and delete shopper accounts on Google Plus in April 2019. Then the Currents app was started n April of 2019 when Google Plus was shut down for consumers. It soon launched Currents in beta.
Google Plus the social network owned and operated by Google was launched on June 28, 2011, with a motive to challenge other social networks. Google Plus worked by linking other Google products like Google Drive, Blogger, and YouTube.