Coronavirus lockdown records all-time high app downloads & usage in second quarter
As the world continues to struggle with the Coronavirus pandemic, the second quarter of 2020 has become the largest to date for mobile app usage, downloads, and consumer spending.
As per data from app store intelligence firm App Annie, the mobile app usage grew 40 percent year-over-year in the second quarter of 2020.
The mobile app usage hit a record high of over 200 billion hours during April. App downloads reached all-time-high of almost 35 billion. Meanwhile, consumer spending on apps hit a high of USD 27 billion in the second quarter.
App Annie said in a statement that now during the pandemic lockdown, on average a user is spending 4 hours and 20 minutes per day on their smartphones.
US data shows time spent in apps has grown by 15 percent. India figures show that time spent in apps has grown by 35 percent in Q2 of 2020 in comparison to Q4 of 2019. Italy and Indonesia have seen a growth of 30 percent and 25 percent, respectively.
Google Play accounts for 25 billion of these downloads. This shows a 10 percent year-over-year growth. India and Brazil were the two largest markets for Google Play in the quarter.
Studies reveal that shoppers aren’t just using the apps they already have installed on their phones they are additionally downloading new ones. In the second quarter, shoppers downloaded nearly 35 billion new apps, an all-time high.
Further on, iOS downloads grew 20 percent year-over-year to achieve almost 10 billion. US and China had been iOS’s greatest markets for downloads, and the US and Saudi Arabia noticed likely the most quarter-over-quarter progress.
App Annie data says that games had been downloaded at record ranges in this quarter, totaling 14 billion video games. Whereas non-gaming apps represented over half i.e. 55 percent of the brand new downloads on Android and 70 percent of these on the iOS platform.
The top app categories outside the games included Tools and Entertainment on Google Play and Photo and Video and Entertainment on iOS. However, other categories saw strong growth, including Business, Health & Fitness, and Education, where downloads from Google Play increased 115 percent, 75 percent, and 50 percent, respectively, compared to the previous quarter.
With record downloads and usage, consumer spending additionally grew considerably in consequence, notably amongst streaming video providers.
In the second quarter, shoppers spent a record USD 27 billion in apps, up 15 percent year-over-year to USD 17 billion on iOS, and up 25 percent to USD 10 billion on Android.
Games accounted for USD 19 billion of the total spend, up 15 percent quarter-over-quarter. Google Play noticed the progress of 25 percent quarter-over-quarter, 2 times the expansion charge on iOS.
Non-gaming apps had been 35 percent of the total spending on iOS. The US grabbed the highest place as the biggest marketplace for consumer video games.
The growth in the entertainment category was mainly driven by Disney + and Twitch. Non-games had been 15 percent of the spend on Google Play.
While much of the activity on mobile devices during the pandemic was related to having fun – such as watching videos or playing games – some of the quarter’s top apps like Zoom were work-related.
Zoom, as an illustration, turned the No. 2 of most downloaded app globally in Q2 2020. Google Meet was No. 7.
TikTok, in the meantime, was the highest app by downloads and spending, and No. 7 by month-to-month lively customers.
The growth in app usage is largely due to social distancing and lockdown measures by the government around the globe to control the spread of the novel Coronavirus.