Instagram to roll out a new shopping page to highlight brands and collections
Instagram is starting to widely launch a dedicated Shop page under the Explore tab that will highlight different brands and items that people can purchase on the app. By launching this page Instagram is making it easier for people to shop inside its app.
The Shop page will provide users with personalized recommendations on things to buy. Moreover, users will be able to purchase everything within the app. Instagram is also bringing Facebook Pay to the app, which lets users put in their debit or credit card information into the app and save it to share money. Facebook Pay is available for both shopping purchases and donations. Both these features have debuted in the US first.
Instagram has been slowly adding shopping features to its app. Last year, it had enabled in-app purchases and, in the year 2018, the social media platform began allowing users to tag the products in their photos and their video content, making them monetizable. Instagram is setting itself up to be both a place where people can find lifestyle or clothing inspiration and where they can purchase the items to make that dream life a reality without a lot of effort.
These features collectively make shopping on Instagram more seamless. People don’t have to exit Instagram or constantly re-enter their payment information to buy something. Instagram charges a selling fee for any purchases made on the Instagram platform.
Instagram has now set itself up to increasingly profit from the sales as shopping becomes more popular on the app.
Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. After its launch in 2010, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year. In June 2018, the daily active story users of Instagram had reached 400 million users, and monthly active users had reached 1 billion active users. Instagram 1 billion registered users as of May 2019. In April 2012, Facebook acquired the service for approximately USD 1 billion in cash and stock.