Facebook Tests a New Page design
Facebook is testing a new design for Facebook Pages that will, among other things, remove the “Like” count, offer a cleaner and more readable layout. The new design will also make it easier for those who operate pages to actually use and manage them.
Currently, the entities involved in the test include actors, authors, creators and a small handful of media entities, like bands and books. If included in the test, the Pages will see an option to opt in to try out the new experience when they’re logged in on mobile. Facebook says it’s now expanding the test to include a small percentage of English-language business Pages, as well.
The updated design and feature set is meant to make using Pages simpler, something that Facebook understands can be an issue. It also acknowledges the need to simplify the use of Pages now. The new Page layout is meant to make it easier for visitors to a Page to see key information, like the Page’s bio and posts. Notably, the design does away with the Page Likes and the Like button. Instead, the Page will only display a Follow button and follower count.
This change better reflects the Page’s true reach. Many people have “Liked” various Pages over the years, but then unfollowed them from their News Feed as they outgrew their interest. The Follows count, meanwhile, indicates how many people are actually receiving the Page’s update in their News Feed. Page owners will also be able to better connect with followers by browsing their News Feed, and then quickly switch between their personal Facebook profile and the public-facing Page.
Page owners will be able to more clearly assign and manage admin access permissions based on specific tasks. This will be handled by an updated “Edit Access” screen, where owners can toggle on and off specific management tasks, like who can create Page content, send direct messages as the Page, create ads, and respond to comments and more.
The update additionally aims to make it simpler to navigate to the Page Insights section, which is where Page owners and managers track analytics related to the Page’s performance. Now, Page owners will be able to get to these insights from the Page itself or even directly from a post. Within the Insights section, they’ll gain access to a handful of newly added insights, as well, including top performing posts.