As per a reddit user’s post, El_Goat, Tinder is working on developing new profit avenue and seems to be introducing an option to purchase “Tinder Platinum” for app users. Recently, Tinder introduced Passport feature free for a short time, along with rolling out video calls, and now they are planning to add a new Platinum subscription for their app users.
El_Goat said that, they came across Tinder’s Platinum plan while signing up for a Tinder account in an incognito Google Chrome tab on desktop. The platinum choice appeared on the sidebar when they accidentally denied Tinder access to their location. Out of curiosity, they tried to purchase it but received an error message. However the option disappeared when the user refreshed the page but allowed the location access this time.
This isn’t the first time users have seen a glimpse of a new revenue venture from the app: In March, some received a pop-up for “Tinder Concierge,” a $20 service that claims that a “team of experts” will help craft an enticing profile.
For now, Tinder has two paid plans – Plus and Gold. The Plus plan includes unlimited likes, rewinding on profiles you may have accidentally disliked; five Super Likes a day; one Boost per month; Passport; and no ads, while the Gold plan has all those features including all the ability to see who likes you before you swipe, and Tinder’s curated “top picks” for you.
According to the screenshot, Tinder Platinum includes all Gold features plus a few others. One is a feature Gold members are already familiar with: Seeing who already likes you before you swipe. It’s unclear if Tinder will be moving that feature to Platinum only.
The other two alleged features are new: Messaging before matching — being able to attach a message to a Super Like — and prioritized likes, meaning everyone you like will see you before non-Platinum members.
Tinder’s spokesperson didn’t deny Platinum. In a statement to Mashable they said, “As discussed on the Q1 Match Group [Tinder’s parent company] earnings call, Tinder is testing a number of revenue features throughout the second half of 2020.”
Exactly when and in what territories the tier could be rolled out in, though, is not yet known. Have you seen this Tinder platinum option yet, reply to us in comments.