Google has confirmed that it’s launching a new feature in Google News called ‘for context’. This news feature will link to a second, broader story on the same topic. This means that if you are reading a news story on Google news you will be able to see a reference story or information. This feature is likely to be live on mobile phones for a few specific search results.
Google confirms that this feature isn’t just an experiment; it’s definitely going to be rolling out. Till date, Google has knowledge panels and featured snippets outside news box to direct people to more info about all sorts of topics. And ‘for context’ is a new feature that will provide more information related to the news story.
Few users might have even recently spotted a little secondary box underneath a Google News story that gives you a big-picture understanding of the news.
A Google spokesperson confirmed that this feature isn’t just an experiment; it’s definitely going to be rolling out. He said, “Where we detect that a publisher has this kind of background content for a timely news story, we will add it,”
This feature appears as a smaller box in Google’s news box. It is so small that a user might easily miss what’s changed. It also links another story to provide the bigger picture of Facebook’s “About This Content” feature works on a similar note, which also frequently points to related content from the same website.
As per technology experts, this feature is not designed to divert traffic from some publishers to others, rather just to provide the bigger picture of a news story.
Many editors have gotten the new Google feature to work in multiple time zones. The Google spokesperson added, “Where we detect that a publisher has this kind of background content for a timely news story, we will add it.”
Since the start of the Coronavirus pandemic, big tech platforms have enhanced their efforts to warn readers about misinformation, with explicit warning labels, authoritative context around conspiracy theories, and even a warning to readers that they might not want to share older, out-of-date articles.
Google during the COVID-19 pandemic has also accelerated its efforts and has been seen adding new features to its platforms.