Snapchat plans in-app voter awareness tools to help users during upcoming US polls
Snapchat is planning and preparing to launch new features next month to encourage users to register to vote in the upcoming US election and provide information and resources aimed at voter participation.
It will be gain adding the voter checklist card with details on where and how to register. The voter checklist card debuted ahead of the 2018 midterms, and as per Snapchat it helped more than 450,000 users with voter registration for that election.
Snapchat has cited research from the Center for Information and Research on Civic Learning & Engagement (CIRCLE), a research organization focused on youth civic engagement in the US.
CIRCLE research shows the youngest voters eligible to vote in the November election are interested and politically active but don’t know where to get information about registering to vote. CIRCLE’s research also revealed that about two-thirds of voters age 18–21, who had some faculty experience mentioned they bought details about voter registration on their faculty campuses.
A Snapchat spokesperson said that all of the voting resources it’s planning will be on for future elections, reminding Snapchat users they can register to vote even if there isn’t an upcoming election.
However, many campuses are going remote-only or limiting the variety of college students on campus due to the coronavirus pandemic, faculty voter registration drives are prone to be highly affected.
Before the 2018 midterms, Snapchat communicated to each person over the age of 18 in the US a voter registration hyperlink from the app, which launched a Snapchat-branded TurboVote mobile website where customers were allowed to register and it launched a filter to advertise and promote National Voter Registration Day.
In June, Snap debuted Minis, a suite of miniature applications made by third-party developers that run inside of the Snapchat app. As part of its voter awareness push, it’s partnering with TurboVote, which will build a voter registration mini that includes a tracker to monitor how many users have registered to vote on Snapchat.
Snapchat is also planning a “Before You Vote” mini for the November election with BallotReady to let users know where and how to vote and what voting by mail and early voting options may be available in their states. The mini also will provide tools to fill out ballots and locate users’ polling locations.
Snapchat said its audience includes 75 percent of 13 to 34 year-olds in the US, and of its 100 million US users, 80 percent are 18 or older. It is a known fact that between 300,000 and 500,000 Snapchat users turn 19 every month, the company said.