TikTok to launch new app on Amazon Fire TV
TikTok said that it is launching its first TV app, with the name More on TikTok, on Amazon Fire TV devices today.
The new More on TikTok app will have a set of curated video playlists and compilations from the mobile TikTok app. Amazon spokesperson Delaney Simmons said that the app will also include interviews with creators, along with other content that runs over the one-minute limit of TikTok’s mobile app. The app is rolling out starting Thursday.
The Amazon partnership comes as TikTok faces a potential ban in the US by President Donald Trump if the company’s American business is not acquired by Microsoft or another suitor.
For fans of TikTok there might be looking to watch top lip-syncing and dance videos on an HDTV, the company has offered this app More on TikTok on Fire TV.
The TV app will have two new content categories: “In the Studio,” which will have interviews with stars on TikTok, and “This is TikTok,” which will spotlight creators.
Nick Tran, head of global marketing for TikTok, said in an email, “We’ve been thinking through what the adoption of streaming devices like Fire TV means for connecting with our users and how we can offer them more dynamic experiences, and we feel bringing our content to the TV to some extent is a natural next step.”
He added, “People are looking for community right now and TikTok is connecting users to content and people that resonate and are meaningful to them.”
Amazon says due people staying home during the coronavirus pandemic it has witnessed a sharp increase in usage for mobile-first Fire TV apps like Facebook Watch, Peloton, MasterClass, and Audible during the first six months of the year.
Also, The More on TikTok app is now available via all Fire TV devices in the US. Users can just say Alexa, open More on TikTok to activate.
A TV app could help TikTok get its content in front of new viewers who may be wary of downloading the smartphone app some lawmakers have labeled a national security threat.
Unfortunately, the TikTok app on Fire TV will not let users watch the live-streaming virtual concert with The Weeknd, who will perform songs from his hit album “After Hours” in a special augmented-reality event.
TikTok is experimenting to determine how well its mobile video format works on TV screens. More on TikTok is a view-only channel, so no login or account information is required, and users won’t be able to upload videos or exchange coins. It will be free to use and will not have ads at launch.