In an announcement, Verizon confirmed that it is selling Tumblr, the microblogging and social networking website, to WordPress’ owner, Automattic Inc. Verizon bought Tumblr in 2017 from Yahoo. The amount of the new sale has not been disclosed yet. Although, it is reportedly less than $3 million. This is a massive drop from $1.1 billion that Yahoo paid for it.
Once a hugely influential force in blogging and social media sphere, Tumblr didn’t blossomed under Yahoo and then Verizon’s ownership. However, Tumblr still has a very active and dedicated fan base, although platforms like Instagram, Snapchat, and YouTube have taken an upper edge and become much bigger.
Many see the sale as a result of Verizon banning adult content on Tumblr. The platform acted as a safe haven for many LGBTQ+ members who used it to find a community. The decision led many to boycott the site, and the ban alienated a significant portion of Tumblr’s user base. In a statement, Automattic Inc.’s CEO Matt Mullenweg said, “There are no plans to reverse the decision”.