Social Media

Likee reaches 150M monthly active users worldwide after TikTok Ban

Likee - Appy Pie

As TikTok faces ban its rival Likee has been making an impression around the world, by gathering about 150 million monthly active users as of this June. TikTok had recorded about 200 million daily active users in early 2020.

Likee the short video creation and sharing platform is a little different and offers something very different. Likee allows the influencers to easily make money from the virtual gifts received by them from fans. Whereas, TikTok prioritizes content consumers.

Morever, like TikTok, Likee is not immune from scrutiny over apps with Chinese roots. India was Likee’s biggest market before the app was banned from the country along with TikTok and many other Chinese-owned apps.

Likee is a Singapore-based short video creation and sharing platform, available for iOS and Android operating systems. Likee’s parent company JOYY, is a Chinese firm listed on NASDAQ. Founded in 2005, Joyy popularized the phenomenon of virtual gifting in live streaming through its flagship site YY.

Joyy’s chief financial officer Bing Jin said, “The Company has shifted its focus from India to other markets globally by reducing sales and marketing expenditure in the region. So even though the regional ban will have a short-term impact on user size, it will not impact the overall strategy and monetization for Likee.”

Also on its second-largest market, the US, Likee is one of TikTok’s fastest-growing rivals. Apptopia data reveals that from early July to early August, Likee accumulated 7.25 million downloads, dwarfing Triller, TikTok’s old rival Dubsmash, and Vine’s sequel Byte.

 As of June, Joyy as a whole reached 457 million mobile MAUs, with as many as 91 percent of them coming from non-China markets.

Bing Jin also said, “Likee is also growing rapidly in Russia and Indonesia. In anticipation of ongoing geopolitical risks, Likee is cooperating with various local governments and enhancing our local operations.”

However, when Joyy’s founder and chief executive officer Li Xueling was asked whether he wanted to fight with TikTok for dominance, he said his company won’t be able to beat it. He also remarked, “Zhang Yiming, the founder of TikTok parent ByteDance, is the most far-sighted person I’ve ever seen.”

Now users will likely get to witness the progression of Likee after the Tiktok ban. Let’s wait and watch how Likee performs.