Social Media

Facebook starts merging Instagram, Messenger chats in the new update

Facebook - Appy Pie

Facebook has brought in an updated feature that lets Instagram and Messenger, enabling users to chat across both platforms, without needing to switch applications.  With the latest update, Instagram offers users an option to merge its chat feature or direct messages with Facebook messenger. The latest update will not affect Facebook Messenger’s top features, including colorful chats, reactions with any emoji, and swiping to reply to individual messages.

 On both iOS and Android devices, experts noticed an update screen popped up in Instagram’s mobile app.  The message read “There’s a New Way to Message on Instagram” with a list of features including a new colorful look for your chats more emoji reactions, swipe-to-reply” and “chat with friends who use Facebook.”

Once users hit the update, the regular DM icon in the top right of Instagram is replaced by the Facebook Messenger logo. However, currently, it is not possible to message Facebook users from Instagram.

The team in charge of Instagram reports to the Facebook Messenger team and the company is changing Instagram’s branding to “Instagram from Facebook.”

Additionally, Facebook has even said that has plans to merge the messaging platforms of all its apps. The company plans to enable cross-messaging among Messenger, Instagram, and WhatsApp.

In an attempt to make all its apps — WhatsApp, Messenger, and Instagram — into one unified experience for billions of users, the social networking giant had earlier added ‘WhatsApp from Facebook’ for new users on its instant messaging platform.

Facebook has integrated Messenger rooms with WhatsApp on the Web to integrate its family of apps that are being used by 3.14 billion users globally. People can now access Messenger Rooms which allow group video calls of up to 50 people with no time limit via WhatsApp on the desktop. However, The Messenger Rooms integration is yet to arrive on WhatsApp on mobile.

The world of social media is soon going to change as all the services are integrated into one cross-platform across Facebook, Messenger, Instagram, and WhatsApp.

Mark Zuckerberg CEO of the company had said at the beginning of 2020 that the cross-app feature will happen in 2020.

Facebook is rebuilding its underlying infrastructure. The users who to date were on only one of its apps will be able to connect to others using different apps on its platforms.

Facebook CEO Mark Zuckerberg says, “We want the system to be end-to-end encrypted. By integrating its most popular apps, Facebook may be able to compete more directly with Apple’s iMessage.”

Instagram has more than 1 billion users. Facebook had acquired Instagram for about USD 1 billion in 2012, and WhatsApp in 2014 for USD 19 billion.

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