Business

Triller Threatens to Sue Apptopia for Spreading False and Knowingly Damaging Information

Triller - Appy Pie

A new Apptopia report disputing the validity of Triller’s recently announced app download figures led Triller to pose a threat of a lawsuit against the company.

Triller, controversial TikTok’s rival that could potentially benefit from a TikTok ban in the US, has been pushing to capitalize on the recent turn of events.

Earlier this month, Triller had released a press release with a claim that it saw an increase in new downloads on possibility of TikTok ban. Triller said a total of 250 million global downloads on iOS and Android was witnessed.

The company also separately reported 65 million monthly active users. However, estimates from third-party mobile data and analytics firms have questioned the figures. Apptopia, the app store intelligence firm, found the claim of 250 million downloads to be inflated.

Apptopia said, “Triller app has been downloaded 52 million times since launch across both iOS and Google Play worldwide, and not 250 million times, as Triller claimed.”

Apptopia’s report also pointed to Triller’s App Store and Google Play chart rankings as another data point in questioning Triller’s download claims.

Triller threatened to sue Apptopia for providing false information. Triller CEO Mike Lu said, “Apptopia clearly have allowed themselves to become a pawn of these giant conglomerates, especially those like TikTok who we are in active litigation with for stealing our patents.”

Lu threatened, “We would have welcomed Apptopia had they just reached out to us, and helped them understand our numbers, and now they have just made themselves part of our TikTok litigation. We will be pursuing a claim against them for spreading harmful, false and knowingly damaging information.”

Over heavily disputed download number, mobile data and analytics firm App Annie and app store intelligence firm Sensor Tower were asked to show their Triller data. App Annie declined to share downloads, but shared ranking data. Sensor Tower’s data, meanwhile, indicated Triller had reached 45.6 million total global installs across iOS and Android since its launch. That’s even lower than the 52 million figure Triller had strongly disputed.

Sensor Tower suggested the discrepancies between third-party estimates and Triller’s own numbers could be due to with how Triller counted its installs.

Using Triller’s own download figure of 250 million and its own 65 million MAU figure, it’s claiming a lifetime retention rate of 26 percent.  Triller’s rate is well above what the best apps in the industry are able to achieve. Snapchat has a lifetime retention rate of 20 percent, for example. TikTok has an 11 percent lifetime retention rate. Triller’s is higher, based on its own figures.

Triller’s response to this part of the claim is that its app has changed a lot since its 2015 launch. It didn’t become a social media platform, for example, until 2018. It says if you look at the 90-120 day retention figures for TikTok or Snap, they would be above 30 percent, which is how its numbers should be compared.

Following their conversation with Triller, Apptopia says that it will soon have access to more accurate figures for Triller and will release those at a later time. The companies seem to be working things out.

Apptopia said, “We are working closely with Triller who has been very transparent and is opening up all of their analytics accounts to Apptopia. We are working on internal reports and working with Triller to create the most accurate and up to date data over the short term. We feel strongly about publishing the most accurate estimates, and the best way for us to do that is to work hand in hand with Triller and authenticate their real data. We plan to do this over the coming weeks and do our best to be the source of truth on the matter.”

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