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Facebook Dating Launched in the United States

On September 5th, Facebook Dating launched in the United States. The feature is launched after a year of testing in Colombia. The feature will appear as a new tab within the Facebook mobile app. It will be available only for users 18 or above. People who opt in to Dating can create a profile that’s separate from their main Facebook profile.

With one tap, you can meet potential romantic partners among friends of your friends. You can also meet people who are completely outside of your existing friend network. The feature will suggest matches for you based on preferences you express when you create your profile, along with your interests and Facebook activity.

The feature borrows many design elements from the dating app Hinge. The feature will also allow you to send a like and a corresponding message to any profile you encounter on the service. You won’t see your Facebook friends in the app unless you use its “secret crush” feature. The feature lets you express interest in up to nine Facebook friends (or Instagram followers). If you both like each other, you’ll get a notification letting you know.

Facebook Dating is free and contains no ads or in-app purchases. Dating is also integrated with Facebook groups and events. So if people in a group you’re in have created Dating profiles or if they’re planning to attend the same Facebook events, they might show up in your matches.