Social Media

Twitter to start adding headlines and descriptions to some of its trends

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Twitter is working at making its real-time Trending section less confusing. Last week, the company announced it would start pinning to the trend’s page a representative tweet that gives more insight about a trend and promised more changes would soon be underway.

Today, the company says it will begin writing headlines and descriptions for some of the trends, too, so you’ll better understand why something is exhibiting up in the Discover tab or when users tap into a trend itself.

These changes will make Twitter’s Trending section feel more like a newsreader experience, if they are properly and fully rolled out across the Trends product.

In other cases, where a trend is not mentioned, Twitter lets a news headline add context.

Often, top trends focus on the news of the day. But instead of a summary and title offered by Twitter, users will find a representative news title or headline link listed along with the trend.

Twitter has hired a curation team to manually work and summarize the news of least importance. Presently, the trending section of Twitter in the US contains 29 trends, but currently, solely around half a dozen have a title or description written by Twitter.

Twitter while announcing the changes last week said that the descriptions written by its curation team are intended to give a straightforward clear reference as to why something is trending on the tweet.

It is unclear how Twitter is trending and choosing which trend to annotate. Twitter’s capacity to correctly annotate its developments remains to be missing, regardless of its current updates.

Twitter in theory, could provide a lot more context around its trends than if it had invested more heavily in the product. There are third-party Twitter API partners that can generate data, such as when a trend is breaking, the speed, the rate, and the number of the tweets a user is checking, the social sentiment around the trend, location tweets, and more. However, such data is not directly available on Twitter.

Asked why some of its trends have explanations provided by Twitter, a Twitter spokesperson stated that Twitter will only annotate trends that it believes additional information is needed.

A Twitter spokesperson said, “If a trend is particularly confusing and a lot of people are talking about it, it may get a pinned Tweet or a description.” That means Twitter is making editorial decisions to supply less context at times when it’s needed the most.

“If a trend is very confusing and a large number of people are discussing it, it might find a trapped Tweet or a description,” the spokesperson says. This means Twitter is making editorial decisions to supply context at times when it is needed the most.

Twitter’s ability to contextualize that trend with data will be extremely useful. But it’s not taking on those sorts of difficult challenges, it seems.

Currently, Twitter’s Trending section in the US features a list of 29 trends, but only around a half dozen have a headline or description written by Twitter, at the moment.

The spokesperson said that Twitter hopes to add more in terms of trends over time.