Social Media

Instagram likely to charge a fee to add links in captions

Instagram - Appy Pie

Instagram is considering charging a feeto add a feature that lets users add links within their captions, a patent application filed by Facebook suggests.

This means Instagram may allow users to add a link to their photo captionsbut will charge a fee from the user.The patent application further suggests charging a fee of USD 2 for letting users add URLs within their caption.Mike Murphy discovered it as part of his weekly roundup of tech patents over at Protocol.

The patent application “adding paid links to media captions in a social networking system” was filed by Facebook, on September 8, and was first reported by Protocol.

The patent application with the title – adding paid links to media captions in a social networking systemdescribes how the system will tend to work. If the online system detects the text content of the caption and includes a string of link text identifying an address, the online system prompts the posting user to pay some fee in return forgenerating a link for the user.

The patent says “Responsive to the receiving of the fee from the posting user, the online system generates the link within the caption.”

This issue has long been one of the biggest complaints about Instagram that if users want to include a link to a story, product, or anything else in their post they cannot add URLs to captions of photos.

Users usually go the link in the bio route, and the verified Insta users can add links to their Stories. The big query here is whether Instagram influencers, brands, and other users will be willing to pay a per-link fee. But it seems to be a simple way to generate revenue for Instagram if this goes into effect.

Currently Instagram, the Facebook-owned photo-sharing platform does not allow users to add links in their picture captions. Users are only allowed to generate a link within their bio.

As with any other patent, Instagram may never actually add this feature since companies apply this feature or not is yet to be determined.