YouTube Changing Music Chart System
This year has been a major one for changes in YouTube. YouTube is now changing its music chart system. The change is coming after the discovery that artists and labels were using growth hacks to inflate how many people were watching their videos. YouTube will no longer count advertising views when it comes to calculating its music charts. Instead, ranking for top-watched music videos will be based on organic plays, according to a new blog post.
It has become common practice within the music industry that music labels ran music videos as ads on other YouTube videos. This because these ads can be counted as a view if it’s watched for a long enough amount of time. This change will address calculated advertising campaigns that are launched specifically to land a music video on YouTube’s charts during the first 24 hours of being published.
In the blog post, YouTube acknowledged people use these stats as a “definitive representation of its instant cultural impact,” and it wants to ensure those numbers are accurate. The blog post reads, “It’s a great honor and one we take very seriously. As we look to maintain consistency and credibility across our platform, we’ve made some necessary revisions to our methodology for reporting 24-hour record debuts.”
The new changes mean that videos eligible for record debuts must come from organic sources, including “direct links to the video, search results, external sites that embed the video and YouTube features like the homepage, watch next and Trending.”
The change comes after YouTube’s music chart system faced a few controversies over the last few months. In July, Indian rapper Badshah broke the record for most views in 24 hours, beating out BTS with 75 million views to their 74.6 million just months earlier. But people suspected that the rapper’s view total was inflated with artificial views. At the time, YouTube decided not to acknowledge Badshah’s record-breaking numbers. Bloomberg later reported that Badshah and his team purchased advertisements that either embedded or promoted the video.