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TikTok Hits 1 Billion Monthly Active Users

TikTok revealed Monday it has 1 billion active global users, indicating steady growth of the short-form video app. The largest markets for the popular short-video app are the United States, Europe, Brazil, and Southeast Asia. Despite regulatory attention in the United States and other areas, TikTok has seen a growth in users around the world in recent years.

By January 2018, TikTok claimed to have 55 million global users. By December 2018, the number had risen to more than 271 million, and by December 2019, it had risen to 507 million. Last summer, the corporation announced nearly 700 million monthly active users.

TikTok only took five years to achieve one billion users, which is much faster than many of its competitors. Facebook passed a billion marks in 2012, with 2.8 billion monthly active users, according to the company. It’s been eight years since it first debuted in 2004. According to its website, Instagram, which is now owned by Facebook, has over 1 billion users. Eight years after its introduction in 2010, it surpassed the one billion mark in 2018.

TikTok has continued to grow despite a rough year. The corporation faced a series of challenges after the former Trump administration declared the company’s data storage and security a national security risk, including the prospect of a US ban.

YouTube has also attempted to clone the program, launching YouTube Shorts in March 2021, but it appears to have been slow to catch on. As more people and businesses turn to TikTok as a social networking platform and marketing tool, it appears that the company’s one billion user mark is just the beginning.

ByteDance, a Chinese technology firm, owns the video-sharing platform. Shouzi Chew, the CFO of ByteDance, was named TikTok’s new CEO earlier this year. Shouzi is a Singaporean national.

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