Pinterest Launches New “Lite” App
Pinterest has introduced a “Lite” version of its mobile app to meet the needs of users in emerging markets. Users will benefit from a faster download and it will take up less storage space on their mobile device. The new Pinterest Lite app is Pinterest’s Progressive Web App (PWA) that’s been made available to Google Play users for download.
This is a project that’s been underway for some time, according to a post last year on Pinterest’s Engineering blog. There, the company acknowledged that its mobile web experience had been “terrible” and in need of an update. The company said a PWA app would offer a better experience for people in low-bandwidth environments and on limited data plans.
The Pinterest Lite mobile app is now available to Android users in Peru, Argentina, Colombia, Chile and Mexico, and clocks in at a tiny 1.4 MB. The main Pinterest app’s size varies by device on Android but is significantly larger on iOS at 143.1 MB.