Samsung Announces Unpacked 2 Event

Samsung has just sent out invitations for an event it is holding online on Wednesday, October 20th at 7AM PT / 10AM ET. It’s called “Galaxy Unpacked Part 2,” which is possibly an indication that rather than all new Galaxy phones, we may be seeing iterations on existing ones. With Samsung’s announcement, there is now an Apple event on Monday, Google’s Pixel 6 launch on Tuesday, and now Samsung’s event on Wednesday.

This will be the company’s fourth Unpacked event this year, following the events in January, April, and August. In the August event, the Samsung Galaxy Book Pro series of laptops were unveiled. Samsung shared an invitation for its Galaxy Unpacked Part 2 event on October 13. It says that the event will “open up new experiences for self-expression through technology.”

In addition to the invite’s image, Samsung’s newsroom post announcing the event hints at some kind of personalization for Galaxy devices: “Our users are multifaceted and live life in so many colorful, interesting, and unique ways. As such, the technology they use every day should reflect their individuality. Join Galaxy Unpacked Part 2 on October 20 to see how Samsung is opening up new experiences for self-expression through technology.”

While, that could mean anything, but it does seem to hint at new colors of the Galaxy phones or maybe even a full-on customization option. I could imagine building a Z Flip 3 with my choice of colors on each side of the fold, for example, and the teaser image may hint at just that. With the Z Fold 2, Samsung offered customers the option to choose their own accent color for the hinge, though that option went away on the Z Fold 3.

Samsung might even announce the Galaxy S21 FE, a lower-cost “fan edition” of the Galaxy S21 that’s been kicking around the rumor mill for a while now. It’s less likely mainly because the S21 FE is currently in a kind of limbo where it’s either been delayed or cancelled because of the chip shortage. Sammobile reports that Samsung is still considering a January launch for the S21 FE.

Regardless of what Samsung announces on Wednesday the 20th, it will have a hard time getting attention after all the Sturm (Apple) and Drang (Google) the previous two days. Though perhaps picking Wednesday is Samsung’s strategic attempt to wrest some interest away from the Pixel 6.

Not much can be gleaned from the 12-second teaser video that accompanies this invite, either. It simply shows a number of Samsung app icons being crammed into a multi-colored box. Samsung itself will only say that it is “opening up new experiences for self-expression through technology”.


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