Reddit will now Let iOS Users Share Content to Snapchat
Reddit users on iOS can now share content directly to Snapchat. The new integration that allows sharing of text, link and image-based posts from Reddit’s “Safe for Work” communities. This move makes Snapchat the first platform partner with which Reddit is testing content sharing integration. Reddit hopes that this move will result in an influx of younger users to the site.
Studies show that show Reddit as one of the lesser-used online platforms among all U.S. adults. Unlike many other social media platforms, Reddit has tended to skew a little older when it comes to its user demographics. According to Pew Research Center, just 22% of U.S. adults aged 18 to 29 used the site, compared with 34% of those 30 to 49 and 25% of those 50 to 64. And 19% were aged 65 and up.
To use the new sharing feature, Reddit users who have Snapchat installed on their device will be able to tap the “Share” icon on posts in the Reddit iOS app, then select the Snapchat option. You can then choose to send the post to a few friends or post it to your story so all your friends can see it. The content will appear in Snaps and Snap Stories as a new sticker designed specifically for this integration that includes the Reddit logo and source information.
If the viewer also has the Reddit app installed, they can swipe up on the Snap to visit the post. If they don’t have the app installed, they’ll be directed to the App Store to download it.