Tech CEOs Join Hands with major YouTubers to help Save the Environment
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Tech CEOs Join Hands with major YouTubers to help Save the Environment

A YouTuber, “Mr. Beast” aka Jimmy Donaldson, has started one of the biggest fundraising programs on YouTube: raising $20 million by the end of the year to plant 20 million trees. More than 600 YouTubers are expected to join the effort, with many big names having already joined including Mark Rober, Rhett & Link, Marshmello, iJustine, Marques Brownlee, The Slow Mo Guys, Ninja, Simone Giertz, Jacksepticeye, Smarter Every Day and many more.

Mr. Beast has invited any other YouTuber who’s interested to join in, too. He described the effort as the “largest YouTube collaboration of all time.” YouTubers will post videos using the initiative’s hashtag — #TeamTrees — and ask viewers to donate to the cause. YouTube will cover all transaction fees for donations made on the platform, the company confirmed. The donations have reached half of the target (20 million).

Donaldson teamed up with the Arbor Day Foundation, one of the largest nonprofit conservation organizations dedicated to planting and nurturing trees, to launch the #TeamTrees challenge. The Arbor Day Foundation is already in the middle of its own tree-planting challenge, with the goal of planting 100 million trees by 2022.

The movement is now gaining traction with tech CEOs as well. Tesla founder, Elon Musk, donated $1 million worth of trees ($1 per tree) and also changing his Twitter handle to “Trylon”. After Musk’s donation, YouTube tweeted that it will match the next million dollars. Shopify CEO, Tobias Lütke, also donated 1,000,001 dollars, changing his Twitter handle to ‘Tobi Lorax.’