Twitter Bans all Political Ads Globally
Starting November 22nd, Twitter will ban all political ads globally. The announcement was made by Twitter CEO, Jack Dorsey, in a series of tweets. The changes will affect both candidate ads and issue ads, although ads that will encourage voter registration will still be allowed, along with other exceptions. The full policy will be made available on November 15th.
The decision comes after Facebook stated that it will not ban political ads even if they contained false information. Dorsey’s statement said: “We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons… Political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.”
Dorsey further continued, “Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. These challenges will affect ALL internet communication, not just political ads. Best to focus our efforts on the root problems, without the additional burden and complexity taking money brings. Trying to fix both means fixing neither well, and harms our credibility.”