Mark Zuckerberg Defends Facebook’s Ad Policy after Twitter’s ban
Twitter CEO, Jack Dorsey announced a few days ago that Twitter will be banning all political ads globally. Many people hailed Twitter for the move while many others criticized it. Seeing this, people also wanted Facebook to change its policy towards political ads. This is because the company said it will not remove any political ads even if they contained false information.
In response, Mark Zuckerberg stated that Facebook will not be making any changes to its ad policy. He stated, “At times of social tension there has often been an urge to pull back on free expression . . . We will be best served over the long term by resisting this urge and defending free expression.” During the Q3 2019 earnings call, Zuckerberg defended the network’s lenient political ad policy. You can read the full statement here.
Zuckerberg also explained that Facebook wasn’t motivated by greed to keep these ads, explaining, “We estimate these ads from politicians will be less than 0.5% of our revenue next year.” Mark also said that given Facebook removed 50 million hours per day of viral video watching from its platform to support well-being, which hurt ad viewership and the company’s share price, Facebook clearly doesn’t act solely in pursuit of profit.
Facebook’s CEO also tried to refuse the theory that Facebook is allowing misinformation in political ads to cater to conservatives. He said, “Frankly if our goal was that we’re trying to make either side happy then we’re not doing a very good job because I’m pretty sure everyone is frustrated.”