Snapchat creators can now display their subscriber counts
Snapchat, the photo-messaging app, will now permit creators to publicly show how many subscribers they have, over their competitors like Instagram, Twitter, or Facebook.
This is the first time that the photo-messaging app has offered its users a public-facing metric about their followings or audiences, and it signifies a substantial change to the platform.
A Snapchat spokesperson told the media, “We have taken the feedback from our creator community and most of them expressed their interest in showing that their community on Snapchat is growing, which is why the company is making subscriber counts visible. We know that every creator does not want to have public metrics visible to their fans. Thus they have an option to turn this feature on or off from their settings.”
However, not all the users can take advantage of the subscriber count, one needs to be an established creator with a public profile. Similar to verified Snap Stars’ profiles, creator profiles allow users to have a permanent public profile on the app. This provides creators with a host of tools to gain insight into their audience and connect with brands.
The company introduced creator profiles in the month of September, which gives users on the platform more insights on their audience and helps them coordinate with brands. Snapchat’s parent company says that the creators wanted to show off their growing community with public subscriber counts, and this suggests that they want a public-facing metric to demonstrate how successful they are for brands. Like on Instagram brands usually check follower counts and engagement rates to gauge how big a creator is on the platform.
On Snapchat, brands initially had to ask creators to share those details before getting into a deal. Making those metrics public streamlines the conversation and helps creators and brands determine whether a deal might be successful between them. This then could lead to Snapchat becoming a creator-friendly platform where more influencers see an opportunity for business.
Snapchat is yet to reveal more about how creators can access this feature in settings and whether all users will get the same capability.
Snapchat recently witnessed its daily active user base jump to 249 million, from 238 million in last quarter, as the company registered a 52 percent increase in revenue at USD 679 million in its third quarter. The stock of its parent company Snap rose 17.1 percent. Operating cash flow increased by USD 21 million to USD 55 million in Q3 compared to the previous year.
Snapchat has been releasing new features to make its platform a lot more fun and interactive for users. Last month, Snapchat launched a new feature called Sounds that allows iOS Snapchat users globally to add music to their Snaps from a catalog of music that features songs from new and established artists.