Members of the press received invitations from Apple for a surprise event. It will be a first-of-its-kind event to honor 2019’s top apps and games. The event will take place on December 2 in New York City. The event will honor the company’s favorite apps and games of 2019. In the past, Apple just handed out awards for its apps of the year.
The invite posted on Twitter said, “Loved by millions. Created by the best. Join us for an Apple special event honoring our favorite apps and games of 2019.” Apple has been pushing further into curation with the Apple Arcade and Apple TV Plus and hosting its own app awards show is another step down that path.
Apple isn’t expected to announce any new products and the event isn’t currently listed on Apple’s event website. Some Apple fans were hoping the company would have a keynote in October. Instead, the company rolled out the new AirPods Pro and 16-inch MacBook Pro without hosting a big press event.