Social Media

TikTok Rolls Out Creator Next Portal

is introducing new ways for its creators to make money from their content with the “Creator Next” portal. While already, the short-form video platform allowed creators to accept virtual gifts from fans during TikTok LIVE videos, a set of new features will allow creators to accept payments and gifts when they’re not livestreaming through the addition of Tips and Video Gifts.

The new “Creator Next” portal will organize all TikTok’s monetization opportunities in one place. The tipping and video gifting feature will allow creators to make money from their videos while offering a way for fans to show their support for their favorite creators in new ways. Combined, these features put TikTok in more direct competition with other social media platforms where creators have a variety of ways to generate revenue from their content.

The company is additionally expanding access to its Creator Marketplace, launched in 2019, which helps brands connect with creators for sponsored content and recommendation videos. Now, TikTok creators with at least 10,000 followers will be able to sign up for the TikTok Creator Marketplace to collaborate with brands on various opportunities.

The company had been testing the new direct tipping feature last month, but had said at the time the feature was not yet broadly available. During the tests, creators had to have at least 100,000 followers and had to be in good standing with TikTok, according to screenshots of the feature in action. Once approved, creators were given a Tips button to add to their profiles to accept the direct payments.

Today, TikTok’s monetization features are being made more broadly available to creators in the U.S., U.K. Germany, France, Italy, and Spain. Canada and Australia will gain access in the months ahead. TikTok says creators will receive 100% of the tips. Tippers pay a small processing fee to TikTok’s payment provider, Stripe, to cover service fees — but the company itself isn’t taking a slice of that revenue. This way, the payments can also avoid the App Store’s in-app purchase fees.

The Creator Next website explains that eligible creators must be 18 or older, and will need to meet minimum follower requirements which may vary depending on their region. Creators also must have at least 1,000 video views over the past 30 days and have at least 3 posts in the last 30 days. Their accounts must be at least 30 days old and in good standing with TikTok’s Community Guidelines with no repeated rule violations.


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