Google News to offer free access to paywalled articles
Google announced that it will soon start paying for some paywalled content for its News Showcase program. News Showcase is a new addition to Google News was launched in October. News Showcase displays story panels curated by publishers.
Google News Showcase visitors will soon get the privilege to be able to read select paywalled articles by paying no extra charge.
The News Showcase of Google will offer users access to paywalled content in partnership with news publishers. Google will pay its partners for the limited access to paywalled content. Though to access the content, users will still need to register themselves with the individual publishers.
Google has already got into a partnership with publishers in several countries, but the US is not currently on the list. News Showcase has gone live in countries like Germany, Brazil, Argentina, UK, France, Canada, and Australia. Google says, “The company is in talks with many other countries.”
Google claims that it has doubled the number of partners since the launch in October. The list of 400 publishers participating in the program includes new names like Courrier International, Le Monde, L’Obs, Le Figaro, Libération and L’Express in France, La Gaceta, plus Página12m, and El Día in Argentina.
Google also announced a new kind of story panel, enabling individual publishers to display curated lists of important articles of the day. The selections will show up in user’s For You feeds, and within the Newsstand on Google News.
News Showcase was initially introduced to the Android Google News app, and it is now available on iOS. Google announced that it will soon be coming to news.google.com and Google Discover.
Google says that it will be paying participating publishers to provide limited access to paywalled content for News Showcase users. Those users will, however, still need to register directly with the publishers.
The News Showcase program pays publishers USD 1 billion committed initially to license their content for a new format in Google News.
Google stated, “As 2020 ends, it is encouraging to witness the growth of News Showcase and the eagerness of both publishers and readers globally. We will continue to take the feedback from our users as we build our features and grow the product to add to the future sustainability of our news partners.”
Facebook has also been experimenting with ways to present paywalled content, in its case by linking Facebook accounts to news subscriptions.