Survey Points to a Consumer-Centered Future of Health
As per the survey conducted by Deloitte, people around the world are using various technologies and digital tools to take more control of their health. The consultancy says that after twenty years, healthcare will be more consumer-centric. Consumers will have access to their own health information in an easy-to-use format and will make decisions that help them improve or maintain their health.
The Deloitte 2019 global survey of healthcare consumers, merged to relevant findings from the firm’s 2018 U.S. survey of healthcare consumers, shows meaningful percentages of people who indicate traditional “consumer behavior” when it comes to their health. Countries in the 2019 survey include Australia, Canada, Denmark, Germany, the Netherlands, Singapore, and the United Kingdom.
“Consumer behavior” contains several attitudes and actions that align with being informed, acting independently, and evaluating choices.
Some aspects of this behavior captured in the survey include:
• Being proactive about health and using preventive care;
• Willingness to disagree with a clinician;
• Willingness to change doctors or health plans if unsatisfied with care or customer service;
• Using technology and digital tools to improve and/or maintain health;
• Willingness to share data if properly incentivized; and
• Using tools/ratings to find the best quality of care and customer service.
Key survey findings:
Increasing the use of technology and willingness to share data
A growing number of consumers are depending on technology for measuring fitness, ordering prescription drug refills, and monitoring their health. In 2018, 42% of U.S. consumers said they used tools to track health improvement goals, from just 17% in 2013.
Even those who are not using technology for health say they are interested to use and also suggesting that the right tools haven’t been built yet.