Instagram to Remove Influencers’ Branded Posts
Instagram is cracking down on influencers’ branded posts more harshly. The company announced that, although it’s always prohibited branded posts that advertise vapes, tobacco, and weapons, it’s going to start enforcing those rules more strictly. The company will start putting special restrictions around the promotion of other products, such as alcohol and diet supplements. In these cases, the company says it’ll allow creators to restrict who can see their content based on age.
The company says it is opening Facebook’s Brand Collabs Manager to a select group of Instagram creators. This means creators will be able to share insights and engagement with brands and find potential brand partners that align with their audience. This could be a monumental change to how the influencer system works on Instagram.
Up until now, many influencers sent screenshots of their metrics to partners or gave third-party app access to their account so the brands could check the metrics on their own. Now, creators included in this program can “source new deals, manage partnerships, and automatically share insights with them,” all from within Facebook’s own tool.