The California Consumer Privacy Act, also known as CCPA, is designed to curb what companies can do with the information users provide them. The law, which goes into effect on Jan. 1, comes as concerns about privacy grow after a steady stream of scandals. A similar European law, called the General Data Protection Regulation, took effect last year.
While social media companies are still interpreting California’s legislation, they say Europe’s law has already forced them to put in place many privacy guardrails, including the right to access and delete personal data. Facebook expanded tools so users could access, download or delete their information.
CCPA could still impact the amount of data social media companies can collect about you, particularly from third parties like websites or apps. “The debate will inevitably increase the requirements and the burden on the social media companies as well,” said Omer Tene, vice president and chief knowledge officer at the International Association of Privacy Professionals.
The passage of CCPA has fueled debate about new privacy laws and other states have already considered similar legislation. Nevada and Maine have already passed privacy laws. In November, Democrats introduced federal online privacy legislation in the Senate designed to give US consumers more control over their data.
If you’re a California resident, you’ll have the right to know what personal information businesses collect, use, share or sell, and you’ll be able to delete it. You’ll also be able to tell a business to stop selling your personal information. The law applies to businesses with gross annual revenue of more than $25 million.