Tech World

Spotify to Pause Political Ads

Spotify to Pause Political Ads

First reported by AdAge, Spotify said it will pause political advertising early in 2020. The ads will be stopped on its ad-supported tier and its original and exclusive podcasts, saying it doesn’t have the resources to properly vet such ads.

In a statement to the verge, the company stated, “At this point in time, we do not yet have the necessary level of robustness in our processes, systems, and tools to responsibly validate and review this content. We will reassess this decision as we continue to evolve our capabilities.”

Spotify does not offer ads on its platform outside the US. The company didn’t tell AdAge how much revenue its political ads generate, but Sen. Bernie Sanders (D-VT) and the RNC have run ads on Spotify in the past.

Spotify joins other tech companies grappling with how to handle political advertising in the run-up to the 2020 election. In November, Twitter put into effect its political advertising ban, which forbids paid content referring to candidates, political parties, legislation, regulation, or ballot measures. This puts more scrutiny on Facebook which still has refused to police political ads.

In a statement provided to Tech Crunch, the company said, “Beginning in early 2020, Spotify will pause the selling of political advertising. This will include political advertising content in our ad-supported tier and in Spotify original and exclusive podcasts. At this point in time, we do not yet have the necessary level of robustness in our processes, systems, and tools to responsibly validate and review this content. We will reassess this decision as we continue to evolve our capabilities.”